ASG Supplies to UK & EU Market

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What's in these terms?
These terms tell you the rules for using our website (our site).
Who we are and how to contact us
2.1 We are ASG (UK) Trading Co. Limited and we operate We are a limited company registered in England and Wales under company number 10762208 and have our registered office at Unit 4 Griffin Business Griffin Business Park Walmer Way, Chelmsley Wood, Birmingham, England, B37 7UX.
2.2 To contact us, please use the Contact Us page on our site.
By using our site you accept these terms
3.1 By using our site, you confirm that you accept these terms of use and that you agree to comply with them. If you do not agree to these terms, you must not use our site. Our site is only for use by businesses, and by using our site you confirm you are acting for business purposes and not as a consumer.
There are other terms that may apply to you
4.1 These terms of use refer to the following additional terms, which also apply to your use of our site:
4.1.1 our Privacy Policy; and
4.1.2 our Terms and Conditions, which set out the terms on which you purchase products and logistics services through our site.
5.1 We amend these terms from time to time. Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time.
5.2 If any part of these terms is found to be unlawful, invalid or unenforceable then the remainder of these terms will remain in full force and effect.
5.3 We may update and change our site from time to time to reflect changes to our services, our users' needs and our business priorities.
5.4 Our site is made available free of charge. We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site for business and operational reasons.
5.5 You are responsible for ensuring that you have the technology necessary to access and use our site. We may change the technical requirements for using our site from time to time.
5.6 You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.
5.7 Our site is designed to be accessed by people residing in the United Kingdom. We do not represent that content available on or through our site is appropriate for use or available in other locations.
5.8 Certain content or areas or functionality on our site (including the ability to purchase any products) is only available if you have an account. We approve accounts at our sole discretion. We may terminate or suspend your account at any time without notice at our sole discretion if you breach these terms (or any other contract we have with you) or any applicable law, or you do not place an order for 12 months or more, or you do not satisfy our customer requirements or for any other reason as solely determined by us. You are responsible for the security of your account and for any use (whether authorised or unauthorised) of your account. 
5.9 By attempting to register for an account, you confirm that you are not (and shall not be while you hold an account) a competitor of ours or otherwise offering any similar goods on a wholesale basis.
How you may use material on our site
6.1 We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved. In particular, all pricing information is confidential and you shall not use such information for any purpose other than to make decisions about whether to purchase products from our website. Any onward disclosure or other use of such pricing information is a breach of your confidentiality obligations towards us.
6.2 You must not copy or reproduce any content (including but not limited to pricing information, product descriptions, images or specifications) on our site (including but not limited to modifying or reformatting it when you copy it). In particular, you must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors. Any licence we give to copy content or use it for commercial purposes will be subject to acknowledging us as the origin of the content.
6.3 If you copy or reproduce any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must destroy any copies of the materials you have made.
information on this site
7.1 The content on our site (whether provided by us or any third party) is provided for general information only. It is not intended to amount to advice on which you should rely and we do not endorse any of this information. You may wish to obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
7.2 Although we make reasonable efforts to update the information on our site and to ensure that information provided by third parties is accurate and not misleading (for example through our contractual relationships with them), we do not verify or moderate all content on our site and we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.
We are not responsible for websites we link to
8.1 Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.
8.2 We have no control over the contents of those sites or resources. If you purchase products or services from third parties we link to, we are not a party to these agreements.
Third Party content is not approved by us
9.1 This website may include information and materials contributed by other users of the site, including but not limited to reviews and comments. This information and these materials have not been verified or approved by us. The views expressed by other users on our site do not represent our views or values.
10 How to RAISE A content ISSUE
10.1 If you wish to raise an issue about any of the content on our site please contact us using the details above.
10.2 If you wish to raise a complaint that any content on our site infringes on your intellectual property rights, please use the Intellectual Property Complaints Procedure below.
11.1 We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.
11.2 We are not liable for any loss or damage you suffer as a result of your use of, or reliance on, information on our site which is provided to us by any third party.
11.3 If you are a business user we:
11.3.1 exclude all implied conditions, warranties, representations or other terms that may apply to our site or any content on it.
11.3.2 will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with use of, or inability to use, our site; or use of or reliance on any content displayed on our site.
11.3.3 will not be liable for loss of profits, sales, business, or revenue; business interruption; loss of anticipated savings; loss of business opportunity, goodwill or reputation (whether such losses are direct or indirect in nature); or any other indirect or consequential loss or damage.
11.4 If you access our site as a consumer you agree not to use our site for any commercial or business purposes, and that we have no liability to you, as our site is intended only for business use.
11.5 If you are a business user or account holder, you agree to indemnify us and keep us indemnified from all losses, liabilities, fines, penalties or expenses we suffer as a result of your breach of these terms of use.
12.1 Whenever you make contact with other users of our site or us, or otherwise make any contribution to our site or us, you must comply with the standards set out in these terms of use. You must immediately inform us if your contribution no longer complies with the standards set out in these terms of use, or if there is any claim or complaint made against you that such content infringes a third party’s rights or otherwise does not comply with those standards.
12.2 You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.
12.3 Any contribution you make will be considered (as between you and us) non-confidential and non-proprietary. You retain all of your ownership rights in your contribution, but you are required to grant us a licence to use, store and copy that contribution and to distribute and make it available to third parties, and for users of our site to use that contribution as permitted by our website terms of use. The rights you license to us are described below.
12.4 If we think it necessary, we may report communications to the police and disclose your identity and details to them. We also have the right to disclose your identity to any third party who is claiming that any contribution from you constitutes a violation of their intellectual property rights, or of their right to privacy.
12.5 We have the right to remove any contribution you make if, in our opinion, it does not comply with our standards.
12.6 Your contribution must:
12.6.1 Be accurate (where it is factual in nature);
12.6.2 Be genuinely held (where it states an opinion); and
12.6.3 Comply in all aspects with the laws of England and Wales (in addition to the laws of any country from where it is posted).
12.7 Your contribution must not (without limitation):
12.7.1 Be defamatory of any person;
12.7.2 Be obscene, offensive, hateful or inflammatory;
12.7.3 Bully, insult, intimidate or humiliate any person;
12.7.4 Promote sexually explicit material, violence, discrimination, or any illegal activity;
12.7.5 Infringe the intellectual property rights of any other person;
12.7.6 Be likely to deceive any person;
12.7.7 Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence;
12.7.8 Be in contempt of court;
12.7.9 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety;
12.7.10 Be likely to harass, upset, embarrass, alarm or annoy any other person.
12.7.11 Impersonate any person, or misrepresent your identity or affiliation with any person;
12.7.12 Give the impression that the contribution emanates from us, if this is not the case;
12.7.13 Advocate, promote, incite any party to commit, or assist any unlawful or criminal act; or
12.7.14 Contain any advertising or promote any services or web links to other sites.
12.8 You are solely responsible for securing and backing up your contribution, we will not be responsible for any contribution which is lost or otherwise unavailable.
12.9 When you contribute content, you grant us a perpetual, worldwide, non-exclusive, royalty-free, transferable licence to use, reproduce, distribute, prepare derivative works of and display, that content at our discretion.
12.10 This licence will remain in place even after content is deleted from (or no longer publicly available to users of) our site.
13.1 We do not guarantee that our site will be secure or free from bugs or viruses.
13.2 You are responsible for configuring your information technology, computer programmes and platform to access our site. You should use your own virus protection software.
13.3 You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.
13.4 If you use an account or other security information to access our site, you must not share that information with any other person and must treat it as confidential. If you provide any information to us when creating an account, you confirm that the information you provide to us is accurate, complete and not misleading. If you suspect anyone may be misusing your access to our site, or your security information has been compromised, you must notify us. You are responsible for all use of your account, whether specifically authorised by you or not.
13.5 We have the right to disable any account or access to our site at any time, if in our reasonable opinion there is a security risk or you have failed to comply with any of the provisions of these terms of use or if we suspend or amend our services or for any other reason at our discretion.
14 linking to our site
14.1 You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.
14.2 You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
14.3 You must not establish a link to our site in any website that is not owned by you.
14.4 Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.
14.5 We reserve the right to withdraw linking permission without notice.
14.6 The website in which you are linking must comply in all respects with the content standards set out in these terms of use.
14.7 If you wish to link to or make any use of content on our site other than that set out above, please contact us using the details above.
15 Which country's laws apply to any disputes?
15.1 These terms of use, their subject matter and their formation, are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except (if you are a consumer) that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.
16.1 You are not permitted to use our names, or logos or other intellectual property in any way which would breach our intellectual property rights without our prior written approval.
Our site allows manufacturers to offer products for sale, and business customers to purchase those products. We do not design or manufacture the products on our site.
If you believe that any products or content on our site infringes any of your intellectual property rights as the rights owner, please complete the form set out below (NOTICE OF INFRINGEMENT OF INTELLECTUAL PROPERTY) which is the first step in our procedure (outlined below) in dealing with your complaint and send it to us at By doing so, you will be deemed to have accepted our requirements set out below.
This process and these requirements do NOT apply to any warranty related issues between customers and manufacturers.
Incomplete, inaccurate or unsigned notices will not be accepted and ALL fields MUST be completed for us to be able to commence a take-down investigation.
As part of our investigations, we may disclose extracts from your complaint to the relevant manufacturer or contributor that you allege is infringing your rights in order to allow them to respond directly to you.
Fraudulent complaints will be reported to the relevant law enforcement authorities in your jurisdiction and civil proceedings will be issued to recover any costs, or expenses incurred including legal fees.

Name: [Your full name]
Organisation: [Full name of your organisation including registered company number and registered office address if applicable]
Your role: [Within the organisation]/[author/inventor of intellectual property]/[owner of intellectual property]
Full postal address: [Please include full building names and numbers, street names, county, country and postcode details – P.O Boxes are not acceptable]
Email address: [Your full email address]
Telephone number: [Your full telephone number together with any international dialling codes]
Intellectual Property description: [Please give a full description of what material you believe is your protected intellectual property and which is being infringed.]
Registered Intellectual Property: [Please let us have any registration numbers for any registered intellectual property that you claiming is being infringed]
Proof of ownership of intellectual property if not registered: [Please let us have evidence of your ownership of the intellectual property in question]
Evidence of infringement: [Please let us have full details of how you believe that any content infringes your intellectual property]
Specific location of infringing material on our platform: [Please be specific and include links; URLs; product identifiers; timed screen shots; so that we can pinpoint the material that you believe belongs to you]
Confirmation of context of complaint and sharing of information: I confirm that the details of this complaint are true, accurate and complete and not misleading and acknowledge that the details of this complaint will be shared with the alleged infringing party.
The penalties for signing a statement of truth without an honest belief in the truth of the facts being verified are potentially severe. A person who makes a false statement in litigation in an attempt to interfere with the course of justice will be in contempt of court, which is punishable by a prison sentence of up to two years.
STATEMENT OF TRUTH: I am the rights owner  and I believe that the facts stated in this NOTICE OF INFRINGEMENT OF INTELLECTUAL PROPERTY are true.
Physical / Electronic signature:  

Process for Complainants

1.1 Once the fully completed NOTICE OF INFRINGEMENT OF INTELLECTUAL PROPERTY is received, we will:

1.1.1 ask you to validate your identity and credentials; and once successfully completed we will

1.1.2 send extracts from your complaint to the alleged infringing manufacturer or contributor to enable them to respond directly to you.

1.2 The manufacturer or contributor in question will be given an opportunity to respond to the allegations and make representations as to any permissions that they may have in respect of the intellectual property in question.

1.3 If they fail to respond to you or us within a reasonable period of time, we will make our assessment based on the information within our control.

1.4 In the event that the evidence that you provide in support of your complaint is incontrovertible, we will remove any infringing content from our systems prior to any response from the manufacturer or contributor, save as may be required to be retained by us for audit or regulatory or legal purposes.

1.5 We reserve our rights against any complainant making any fraudulent claims alleging intellectual property infringement.

Civil or criminal proceedings

2.1 If you require our assistance in any civil or criminal proceedings against any infringing party, we will be entitled to charge you for such assistance, including for our time and any expenses and/or legal fees that we incur.


3.1 You shall keep confidential and not disclose any communications that we have with you in relation to any complaint made by you to any third party other than your legal advisers (such confidentiality and non-disclosure obligations to survive the conclusion of any investigation period) provided that this requirement shall not extend to information which was rightfully in your possession prior to making your complaint or which is already public knowledge or becomes so at a future date (otherwise than as a result of a breach of this requirement) or which is trivial or obvious. 

3.2 All data and information sent to us or uploaded to our site by you or otherwise processed by our about you may be used by us for internal monitoring and business purposes.

3.3 Whilst we will take reasonable steps to maintain the confidentiality of your information, you acknowledge that transmission of information across the internet cannot be guaranteed as being completely secure and accordingly you upload and transmit any files to us at your own risk. We shall have no liability to you in the event of any unauthorised access to your information as a result of any malicious activity by any third party and/or any failure of any software or hardware infrastructure.

3.4 We shall share any information about you and/or any complaint you make as we may be required to by law.

3.5 You agree to indemnify us and keep us indemnified from all losses, liabilities, fines, penalties or expenses we suffer as a result of your breach of these confidentiality requirements.

Governing law and jurisdiction

4.1 In submitting your NOTICE OF INFRINGEMENT OF INTELLECTUAL PROPERTY you agree that any dispute or claim arising out of any allegation of infringement of intellectual property rights or in connection with any process or procedure adopted by us shall be governed by and construed in accordance with the law of England and Wales.

4.2 You and we irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with any allegation of infringement of intellectual property rights or in connection with any process or procedure adopted by us.

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